I am a big fan of re-investment into the company. It’s satisfying to build the toys list with new cameras, mics, lights, strobes, lenses, attachments and any other gizmo that will make our product more rich and unique. As my company has been growing over the past few years, I have been heavily focused on the “In” equipment – stuff that brings material onto my plate.
After working with three people in the office for a week, I was required to step up and buy some more “Out” equipment. I just bought a new custom built high-def editing PC for the office *applause* at the end of April. We now have three edit suits to work on simultaneously. Two are desktops with lots of power, and the other is our laptop – also with lots of power. After working with an extra machine for a few days in the office, the work flow has increasing drastically. Carla, our co-op student and I can all now be plugging away at “Out’ing” several of our many projects at the same time. Which is definitely what we need right now (Our business videos all seem to be climaxing at the same time!)
Now only one piece of technology stands between us and the ability to make true high-def Blu-ray projects – the capturing device (which my computer was essentially built around). Once we have that, we will be able to shoot HD, capture HD, export HD via Blu-ray and preview HD in our office. While weddings will be a good outlet for this new capability, we think that businesses might like that perk more than the individual (for now).
We’re very excited to produce our first HD video which will be in the form of a virtual tour of the three businesses in our office building (Orbit Sound, Adam’s Printing & Empty Cup Media). There’s lots to look forward to with our new “Out” piece of technology 
